Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai
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Bibliographic InfoPaper provided by Conference Master Resources in its series 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding with number 2011-192.
Date of creation: Mar 2011
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Publication status: Published in 2nd ICBER 2011 Proceeding, March 2011
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Web page: http://www.internationalconference.com.my/proceeding.htm
Private Store Brands; Involvement; Brand Loyalty; Apparels.;
Find related papers by JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
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- Agarwal, James & Malhotra, Naresh K., 2005. "An integrated model of attitude and affect: Theoretical foundation and an empirical investigation," Journal of Business Research, Elsevier, vol. 58(4), pages 483-493, April.
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