IDEAS home Printed from https://ideas.repec.org/p/cms/2icb11/2011-192.html
   My bibliography  Save this paper

Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai

Author

Listed:
  • Mr.K.Sadasivan Author_Email:

    (Assistant Professor, SRM School of Business, SRM University, Chennai, India)

  • Dr.C.Samudhra rajakumar

    (Professor, Department of Business Administration, DDE, Annamalai University, India)

  • Dr.M.Syed Zafar

    (Professor and Head, Department of Business Administration, DDE,Annamalai University, India)

Abstract

No abstract is available for this item.

Suggested Citation

  • Mr.K.Sadasivan Author_Email: & Dr.C.Samudhra rajakumar & Dr.M.Syed Zafar, 2011. "Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-192, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-192
    as

    Download full text from publisher

    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/192-2nd%20ICBER%202011%20PG%20822-833%20Predicting%20Loyalty%20Behavior.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Agarwal, James & Malhotra, Naresh K., 2005. "An integrated model of attitude and affect: Theoretical foundation and an empirical investigation," Journal of Business Research, Elsevier, vol. 58(4), pages 483-493, April.
    2. Anselmsson, Johan & Johansson, Ulf & Marañon, Antonio & Persson, Niklas, 2008. "The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories," Journal of Retailing and Consumer Services, Elsevier, vol. 15(1), pages 42-51.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agus Sugiarto & Cheng-Wen Lee & Andrian Dolfriandra Huruta & Christine Dewi & Abbott Po Shun Chen, 2022. "Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory," Sustainability, MDPI, vol. 14(23), pages 1-17, December.
    2. Mahamudul Hasan, 2021. "Attitudinal Components and Repurchase Intention With the Mediating Role of Personality Traits: Case of Bangladeshi Mobile Handset Users," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(1), pages 94-108, January.
    3. Sierra, Jeremy J. & Hyman, Michael R., 2011. "Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 341-347.
    4. Ghezzi, Antonio & Cavallo, Angelo, 2020. "Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches," Journal of Business Research, Elsevier, vol. 110(C), pages 519-537.
    5. Liljander, Veronica & Polsa, Pia & van Riel, Allard, 2009. "Modelling consumer responses to an apparel store brand: Store image as a risk reducer," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 281-290.
    6. Romaniuk, Jenni & Dawes, John & Nenycz-Thiel, Magda, 2014. "Generalizations regarding the growth and decline of manufacturer and store brands," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 725-734.
    7. Anselmsson, Johan & Bondesson, Niklas, 2015. "Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 58-70.
    8. Woodside, Arch G. & Ozcan, Timucin, 2009. "Customer choices of manufacturer versus retailer brands in alternative price and usage contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 16(2), pages 100-108.
    9. Inda PREMORDIA & Timea GÁL, 2021. "Negative Online Customer Reviews In Restaurant Dining Experience: What Are The Determining Factors Of Service Failure Affecting Behavioral Intentions?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 69-83, June.
    10. Olbrich, Rainer & Grewe, Gundula, 2013. "Proliferation of private labels in the groceries sector: The impact on category performance," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 147-153.
    11. Chia-Lin LEE & Reinhold DECKER, 2009. "Modeling The Effect Of Belief Revisions On The Success Of Co-Branding," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 4(2(8)_ Sum).
    12. Ahsan Ul Haq & Irfan Ahmad Kahloon & Aamir Saleem, 2019. "Impact of Brand Label on Purchase Intention of a Customer," Journal of Social and Development Sciences, AMH International, vol. 10(2), pages 44-51.
    13. Qiu, Jiaqing & Li, Xiangyong & Duan, Yongrui & Chen, Mengxi & Tian, Peng, 2020. "Dynamic assortment in the presence of brand heterogeneity," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    14. Sierra, Jeremy J. & Jillapalli, Ravi K. & Badrinarayanan, Vishag A., 2013. "Determinants of a lasting purchase: The case of the tattoo patron," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 389-399.
    15. Matos Cámara Rafael Fabricio & San Martín Gutiérrez Sonia, 2012. "Análisis sobre la reputación de marca, las emociones y la confianza como formadoras de la satisfacción del turista," Contaduría y Administración, Accounting and Management, vol. 57(4), pages 253-286, octubre-d.
    16. Hutter, Katharina & Schwarz, Uta, 2012. "Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010," EconStor Conference Papers 96481, ZBW - Leibniz Information Centre for Economics.
    17. Renee B. KIM, 2012. "Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 58(7), pages 299-307.
    18. Hall-Phillips, Adrienne & Shah, Purvi, 2017. "Unclarity confusion and expiration date labels in the United States: A consumer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 118-126.
    19. Sierra, Jeremy J. & Taute, Harry A. & Heiser, Robert S., 2012. "Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 332-342.
    20. Boyle, Peter J. & Lathrop, E. Scott, 2013. "The value of private label brands to U.S. consumers: An objective and subjective assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 80-86.

    More about this item

    Keywords

    Private Store Brands; Involvement; Brand Loyalty; Apparels.;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cms:2icb11:2011-192. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ihfal (email available below). General contact details of provider: http://www.internationalconference.com.my/proceeding.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.