Optimal menu of menus with self-control preferences
AbstractThis paper studies how a seller should design its price schedule when consumers' preferences are subject to temptation. As in Gul and Pesendorfer (2001), consumers exercise costly self-control to some degree and foresee their impulsive behavior and self-control. Since consumers may pay a premium for an option set that is less tempting, the seller may offer multiple small menus. Building on the standard model of adverse selection and second-degree price discrimination, we characterize the optimal menu of menus for the seller. In particular, we show that if consumers are tempted by goods of higher quality, the seller can achieve perfect discrimination: consumers' choices appear as if the seller can observe consumers' preferences directly. To achieve this, the seller "decorates" menus by adding items that are never chosen but are tempting to consumers.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Columbia University, Department of Economics in its series Discussion Papers with number 0405-11.
Length: 34 pages
Date of creation: 2004
Date of revision:
Contact details of provider:
Postal: 1022 International Affairs Building, 420 West 118th Street, New York, NY 10027
Phone: (212) 854-3680
Fax: (212) 854-8059
Web page: http://www.econ.columbia.edu/
More information through EDIRC
Other versions of this item:
- Susanna Esteban & Eiichi Miyagawa, 2005. "Optimal Menu of Menus with Self-Control Preferences," NajEcon Working Paper Reviews 784828000000000455, www.najecon.org.
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Wojciech Olszewski, 2011. "A model of consumption-dependent temptation," Theory and Decision, Springer, vol. 70(1), pages 83-93, January.
- Erzo F.P. Luttmer & Richard J. Zeckhauser, 2008.
"Schedule Selection by Agents: from Price Plans to Tax Tables,"
NBER Working Papers
13808, National Bureau of Economic Research, Inc.
- Richard J. Zeckhauser & Erzo F.P. Luttmer, 2008. "Schedule Selection by Agents: from Price Plans to Tax Tables," 2008 Meeting Papers 406, Society for Economic Dynamics.
- Luttmer, Erzo F. P. & Zeckhauser, Richard, 2008. "Schedule Selection by Agents: from Price Plans to Tax Tables," Working Paper Series rwp08-008, Harvard University, John F. Kennedy School of Government.
- Esteban, Susanna & Miyagawa, Eiichi, 2006. "Temptation, self-control, and competitive nonlinear pricing," Economics Letters, Elsevier, vol. 90(3), pages 348-355, March.
- Michael D. Grubb, 2009.
"Selling to Overconfident Consumers,"
American Economic Review,
American Economic Association, vol. 99(5), pages 1770-1807, December.
- Joaquín Gómez Miñambres, 2011. "Temptation, horizontal differentiation and monopoly pricing," Economics Working Papers we1124, Universidad Carlos III, Departamento de Economía.
- Kalyan Chatterjee & R. Vijay Krishna, 2009. "A "Dual Self" Representation for Stochastic Temptation," American Economic Journal: Microeconomics, American Economic Association, vol. 1(2), pages 148-67, August.
- Kalyan Chatterjee & R. Vijay Krishna, 2005. "Menu Choice, Environmental Cues and Temptation: A “Dual Self” Approach to Self-control," Levine's Working Paper Archive 784828000000000576, David K. Levine.
- Natalia Shestakova, 2010. "Overcoming Consumer Biases in the Choice of Pricing Schemes: A Lab Experiment," CERGE-EI Working Papers wp418, The Center for Economic Research and Graduate Education - Economic Institute, Prague.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Discussion Paper Coordinator).
If references are entirely missing, you can add them using this form.