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The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com

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Author Info
Darren Filson (Claremont Graduate University)
Karyn Williams (Claremont Graduate University and Wilshire Associates)

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Abstract

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive strategies on the value of Amazon.com, the well-known Internet retailer, during its first 1000 days as a publicly traded firm. The strategies analyzed include pricing, offline expansion, alliance formation, product line expansion, and service improvement. The results provide insight into the usefulness of various ways of competing online and could be useful for strategic planning in new Internet ventures.

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Paper provided by Claremont Colleges in its series Claremont Colleges Working Papers with number 2001-25.

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Date of creation: Aug 2001
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Handle: RePEc:clm:clmeco:2001-25

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Related research
Keywords: alliance; competitive advantage; competitive strategy; event studies; internet; valuation;

Find related papers by JEL classification:
G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Investment Policy
D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics

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  7. Su, Han Chan & Kensinger, John W. & Keown, Arthur J. & Martin, John D., 1997. "Do strategic alliances create value?," Journal of Financial Economics, Elsevier, vol. 46(2), pages 199-221, November. [Downloadable!] (restricted)
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