People are sometimes risk-averse in gains but risk-loving in losses. Such behavior and other anomalies underlying prospect theory arise from a model of local status maximization in which consumers compare their wealth with other consumers of similar wealth. This social explanation shares key features with the psychological explanation o.ered by Kahneman and Tversky.
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Rick Harbaugh, 2005.
"Prospect Theory or Skill Signaling?,"
Working Papers
2005-06, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
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Benny Moldovanu & Aner Sela & Xianwen Shi, 2005.
"Contests for Status,"
Discussion Papers
139, SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
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