Spam - solutions and their problems
AbstractWe analyze three potential solutions to the spamn problem - sender pays pricing, receiver pays pricing and filtering - used alone or concurrently. We find that filters alone may exacerbate the spam problem if the spammer tries to evade them by sending multiple variants of the message to each consumer. Sender pays and receiver pays prices can be effective on their own or with filtering in reducing or eliminating spam. When filtering is used in conjunction with either price the magnitude of the spam-eliminating price is unambiguously reduced for every level of filter effectiveness.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Department of Economics, University of Calgary in its series Working Papers with number 2008-09.
Date of creation: 07 Feb 2008
Date of revision: 07 Feb 2008
spam; filtering; email; receiver pays pricing; sender pays pricing;
Other versions of this item:
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-02-16 (All new papers)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Van Alstyne Marshall W., 2007. "Curing Spam: Rights, Signals & Screens," The Economists' Voice, De Gruyter, vol. 4(2), pages 1-4, April.
- Robert Kraut & Shyam Sunder & Rahul Telang & James Morris, 2005. "Pricing Electronic Mail to Solve the Problem of Spam," Yale School of Management Working Papers amz2638, Yale School of Management, revised 01 Oct 2005.
- Loder Theodore & Van Alstyne Marshall & Wash Rick, 2006. "An Economic Response to Unsolicited Communication," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 6(1), pages 1-38, March.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (May Ives).
If references are entirely missing, you can add them using this form.