Private Labels, Price Rivalry, and Public Policy

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Private Labels, Price Rivalry, and Public Policy

Author Info

Tommy Gabrielsen (Department of Economics, University of Bergen)
Lars SÃ¸rgard (Norwegian School of Economics and Business Administration)

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Tommy Staahl Gabrielsen

Abstract

The article examines how the existence of a retailer owned brand, private label, aspects the price setting of a national brand. We nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have important implications for the interpretation of empirical results and the public policy towards national brands.

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Publisher Info
Paper provided by Department of Economics, UC Santa Barbara in its series University of California at Santa Barbara, Economics Working Paper Series with number wp9-00.

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Date of creation: 19 Jul 2000
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Handle: RePEc:cdl:ucsbec:wp9-00

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Other versions of this item:

Article
- Gabrielsen, Tommy Staahl & Sorgard, Lars, 2007. "Private labels, price rivalry, and public policy," European Economic Review, Elsevier, vol. 51(2), pages 403-424, February. [Downloadable!] (restricted)
Paper
- Staahl Gabrielsen, T. & Sorgard, L., 2000. "Private Labels, Price Rivalry, and Public Policy," Papers 8/00, Norwegian School of Economics and Business Administration-.
- Tommy Staahl Gabrielsen & Lars Sorgard, . "Private Labels, Price Rivalry, and Public Policy," University of California at Santa Barbara, Economics Working Paper Series 9-00, Department of Economics, UC Santa Barbara. [Downloadable!]

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Bontemps, C. & Orozco, V. & Réquillart, V., 2005. "Confirming the price effects of private labels development," Economics Working Paper Archive (Toulouse) 200506, French Institute for Agronomy Research (INRA), Economics Laboratory in Toulouse (ESR Toulouse). [Downloadable!]
Other versions:
- Bontemps, Christophe & Orozco, Valérie & Réquillart, Vincent, 2005. "Confirming the Price Effects of Private Labels Development," IDEI Working Papers 367, Institut d'Économie Industrielle (IDEI), Toulouse. [Downloadable!]
- Bontemps, Christophe & Orozco, Valerie & Requillart, Vincent, 2005. "Confirming the Price Effects of Private Labels Development," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24735, European Association of Agricultural Economists. [Downloadable!]
Daunfeldt, Sven-Olov & Orth, Matilda & Rudholm, Niklas, 2008. "Does the Quality of Store Brands Affect the Number of National Brand Suppliers?," HUI Working Papers 18, The Swedish Retail Institute (HUI). [Downloadable!]
Bontemps, Christophe & Orozco, Valérie & Réquillart, Vincent, 2008. "Private Labels, National Brands and Food Prices," IDEI Working Papers 402, Institut d'Économie Industrielle (IDEI), Toulouse. [Downloadable!]
Other versions:
- Christophe Bontemps & Valérie Orozco & Vincent Réquillart, 2008. "Private Labels, National Brands and Food Prices," Review of Industrial Organization, Springer, vol. 33(1), pages 1-22, August. [Downloadable!] (restricted)
Sckokai, Paolo & Soregaroli, Claudio, 2006. "Do consumers benefit from private label development?," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10068, European Association of Agricultural Economists. [Downloadable!]
Jorge Tarziján M, 2003. "Private Labels And Retail Market Concentration," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 6(1), pages 1-20. [Downloadable!]
Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47. [Downloadable!]
José J. Sempere Monerris & Rafael Moner Colonques & Amparo Urbano, 2007. "Store Vs. National Brands: A Product Line Mix Puzzle," Working Papers. Serie AD 2007-10, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie). [Downloadable!]

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