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Scale Economies and Synergies in Horizontal Merger Analysis

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Author Info
Joseph Farrell (Economics Department, University of California, Berkeley)
Carl Shapiro (Haas School of Business and Economics Department, University of California, Berkeley)

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Abstract

Three years ago, the Antitrust Division and the Federal Trade Commission revised their Horizontal Merger Guidelines to articulate in greater detail how they would treat claims of efficiencies associated with horizontal mergers: claims that are frequently made, as for instance in the recently proposed merger between Heinz and Beech-Nut in the market for baby food. While these revisions to the Guidelines have a solid economic basis, they leave open many questions, both in theory and in practice. In this essay, we evaluate some aspects of the treatment of efficiencies, based on three years of enforcement experience under the revised Guidelines, including several litigated mergers, and based on economic principles drawn from oligopoly theory regarding cost savings, competition, and consumer welfare.

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Publisher Info
Paper provided by Department of Economics, Institute for Business and Economic Research, UC Berkeley in its series Department of Economics, Working Paper Series with number 1022.

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Date of creation: 01 Oct 2000
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Handle: RePEc:cdl:econwp:1022

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Keywords: competition FTC horizontal merger guidelines mergers no-synergies efficiencies synergy

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  1. Marie Goppelsroeder & Maarten Pieter Schinkel & Jan Tuinstra, 2006. "Quantifying the Scope for Efficiency Defense in Merger Control: The Werden-Froeb-Index," Tinbergen Institute Discussion Papers 06-074/1, Tinbergen Institute. [Downloadable!]
    Other versions:
  2. IVALDI, Marc & MOTIS, Jrissy, 2007. "Mergers as Auctions," IDEI Working Papers 461, Institut d'Économie Industrielle (IDEI), Toulouse. [Downloadable!]
    Other versions:
  3. Vasconcelos, Helder, 2007. "Efficiency Gains and Structural Remedies in Merger Control," CEPR Discussion Papers 6093, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
  4. Heidhues, Paul & Lagerlöf, Johan N.M., 2003. "On the Desirability of an Efficiency Defense in Merger Control," CEPR Discussion Papers 3841, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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  5. Simona Fabrizi & Steffen Lippert, 2003. "Moral Hazard and the Internal Organization of Joint Research," DFAEII Working Papers 200310, University of the Basque Country - Department of Foundations of Economic Analysis II, revised 28 Jun 2006. [Downloadable!]
    Other versions:
  6. Albert Banal-Estaño & Inés Macho-Stadler & Jo Seldeslachts, 2004. "Mergers, Investment Decisions and Internal Organisation," CIG Working Papers SP II 2004-13, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG). [Downloadable!]
    Other versions:
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