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Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising

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  • Anderson, S J
  • Dewhirst, T
  • Ling, P M

Abstract

In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.

Suggested Citation

  • Anderson, S J & Dewhirst, T & Ling, P M, 2006. "Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising," University of California at San Francisco, Center for Tobacco Control Research and Education qt0gj183k2, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt0gj183k2
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    References listed on IDEAS

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    1. N/A, 1995. "Documents," South Asian Survey, , vol. 2(1), pages 119-140, March.
    2. N/A, 1995. "Documents," South Asian Survey, , vol. 2(2), pages 271-282, September.
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    Cited by:

    1. Joanne Chen Lyu & Peiyi Huang & Nan Jiang & Pamela M. Ling, 2022. "A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies," IJERPH, MDPI, vol. 19(15), pages 1-15, July.
    2. Golinvaux Antoine & Evagelou Ioannis, 2017. "The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 207-219, June.
    3. Paul M. Anglin & Yanmin Gao, 2023. "Value of Communication and Social Media: An Equilibrium Theory of Messaging," The Journal of Real Estate Finance and Economics, Springer, vol. 66(4), pages 861-903, May.
    4. Timothy Dewhirst & Wonkyong B. Lee & Geoffrey T. Fong & Pamela M. Ling, 2016. "Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea," Journal of Business Ethics, Springer, vol. 139(1), pages 161-181, November.

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