IDEAS home Printed from https://ideas.repec.org/p/cam/camdae/1352.html
   My bibliography  Save this paper

2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours

Author

Listed:
  • Musiliu 0. Oseni
  • Michael G. Poilitt
  • David M. Retner
  • Laura-Lucia Richter
  • Kong Chyong

Abstract

We present results of the 2013 Energy Policy Research Group (EPRG) public opinion survey on smart metering and consumption behaviour. Our survey examines the energy consumption awareness and attitudes of the British public, the effect of peers on consumption behaviour, the potential for consumer engagement and consumer acceptance of various energy saving measures. wherever possible, comparisons were made to EPRG public opinion surveys from 2006, 2008 and 2010. The share of individuals that would not want their consumption data recorded at all has gone down from 2010 levels from 30% to 22% although numerous concerns remain. Smart devices do lead to behavioural response but the challenge is the sustainability of this behaviour change over time. The share of electricity monitor householders that read the monitor at least once in a week is 26%, compared to less than 5% of non-monitor households that reported checking their meters at least once a week. However, the reading habit declines over time. Peer influence is not found to have strong impacts on behaviour change. Affordable and user friendly applications on smart phones that inform people of their consumption are seen as promising tools to raise awareness and induce behaviour chan9e. There is scope for shifting load off-peak through smart technologies that minimise impact on availability and functionality, and guarantee consumer privacy.

Suggested Citation

  • Musiliu 0. Oseni & Michael G. Poilitt & David M. Retner & Laura-Lucia Richter & Kong Chyong, 2013. "2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours," Cambridge Working Papers in Economics 1352, Faculty of Economics, University of Cambridge.
  • Handle: RePEc:cam:camdae:1352
    as

    Download full text from publisher

    File URL: http://www.econ.cam.ac.uk/research-files/repec/cam/pdf/cwpe13S2.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Faruqui, Ahmad & Harris, Dan & Hledik, Ryan, 2010. "Unlocking the [euro]53 billion savings from smart meters in the EU: How increasing the adoption of dynamic tariffs could make or break the EU's smart grid investment," Energy Policy, Elsevier, vol. 38(10), pages 6222-6231, October.
    2. Hargreaves, Tom & Nye, Michael & Burgess, Jacquelin, 2010. "Making energy visible: A qualitative field study of how householders interact with feedback from smart energy monitors," Energy Policy, Elsevier, vol. 38(10), pages 6111-6119, October.
    3. Chris M. Wilson & Catherine Waddams Price, 2007. "Do Consumers Switch to the Best Supplier?," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2007-06, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    4. Platchkov, L. M. & Pollitt, M. G., 2011. "The Economics of Energy (and Electricity) Demand," Cambridge Working Papers in Economics 1137, Faculty of Economics, University of Cambridge.
    5. Laura Platchkov & Michael G. Pollitt & David Reiner & Irina Shaorshadze, 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Working Papers EPRG 1122, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    6. Chris M. Wilson & Catherine Waddams Price, 2010. "Do consumers switch to the best supplier?," Oxford Economic Papers, Oxford University Press, vol. 62(4), pages 647-668, October.
    7. Sebastien Houde, Annika Todd, Anant Sudarshan, June A. Flora , and K. Carrie Armel, 2013. "Real-time Feedback and Electricity Consumption: A Field Experiment Assessing the Potential for Savings and Persistence," The Energy Journal, International Association for Energy Economics, vol. 0(Number 1).
    8. Vassileva, Iana & Wallin, Fredrik & Dahlquist, Erik, 2012. "Understanding energy consumption behavior for future demand response strategy development," Energy, Elsevier, vol. 46(1), pages 94-100.
    9. Owens, Susan & Driffill, Louise, 2008. "How to change attitudes and behaviours in the context of energy," Energy Policy, Elsevier, vol. 36(12), pages 4412-4418, December.
    10. Jamasb,Tooraj & Pollitt,Michael G. (ed.), 2011. "The Future of Electricity Demand," Cambridge Books, Cambridge University Press, number 9781107008502, October.
    11. David M. Reiner, 2007. "2006 EPRG Public Opinion Survey on Energy Security: Policy Preferences and Personal Behaviour," Working Papers EPRG 0706, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    12. Faruqui, Ahmad & Sergici, Sanem & Sharif, Ahmed, 2010. "The impact of informational feedback on energy consumption—A survey of the experimental evidence," Energy, Elsevier, vol. 35(4), pages 1598-1608.
    13. Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
    14. Ueno, Tsuyoshi & Sano, Fuminori & Saeki, Osamu & Tsuji, Kiichiro, 2006. "Effectiveness of an energy-consumption information system on energy savings in residential houses based on monitored data," Applied Energy, Elsevier, vol. 83(2), pages 166-183, February.
    15. Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yilmaz, S. & Rinaldi, A. & Patel, M.K., 2020. "DSM interactions: What is the impact of appliance energy efficiency measures on the demand response (peak load management)?," Energy Policy, Elsevier, vol. 139(C).
    2. Yilmaz, Selin & Xu, Xiaojing & Cabrera, Daniel & Chanez, Cédric & Cuony, Peter & Patel, Martin K., 2020. "Analysis of demand-side response preferences regarding electricity tariffs and direct load control: Key findings from a Swiss survey," Energy, Elsevier, vol. 212(C).
    3. Oseni, Musiliu O. & Pollitt, Michael G., 2017. "The prospects for smart energy prices: Observations from 50 years of residential pricing for fixed line telecoms and electricity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 70(C), pages 150-160.
    4. Yilmaz, S. & Weber, S. & Patel, M.K., 2019. "Who is sensitive to DSM? Understanding the determinants of the shape of electricity load curves and demand shifting: Socio-demographic characteristics, appliance use and attitudes," Energy Policy, Elsevier, vol. 133(C).
    5. Sridhar, Araavind & Honkapuro, Samuli & Ruiz, Fredy & Stoklasa, Jan & Annala, Salla & Wolff, Annika & Rautiainen, Antti, 2023. "Residential consumer preferences to demand response: Analysis of different motivators to enroll in direct load control demand response," Energy Policy, Elsevier, vol. 173(C).
    6. Sridhar, Araavind & Honkapuro, Samuli & Ruiz, Fredy & Stoklasa, Jan & Annala, Salla & Wolff, Annika & Rautiainen, Antti, 2023. "Toward residential flexibility—Consumer willingness to enroll household loads in demand response," Applied Energy, Elsevier, vol. 342(C).
    7. Siti Haslina Md Harizan, 2018. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals gjbssr513, Global Academy of Training and Research (GATR) Enterprise.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laura Platchkov & Michael G. Pollitt & David Reiner & Irina Shaorshadze, 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Working Papers EPRG 1122, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    2. Krishnamurti, Tamar & Davis, Alexander L. & Wong-Parodi, Gabrielle & Wang, Jack & Canfield, Casey, 2013. "Creating an in-home display: Experimental evidence and guidelines for design," Applied Energy, Elsevier, vol. 108(C), pages 448-458.
    3. Buckley, Penelope, 2020. "Prices, information and nudges for residential electricity conservation: A meta-analysis," Ecological Economics, Elsevier, vol. 172(C).
    4. Goldbach, Kristin & Rotaru, Andreea Mihaela & Reichert, Stefan & Stiff, George & Gölz, Sebastian, 2018. "Which digital energy services improve energy efficiency? A multi-criteria investigation with European experts," Energy Policy, Elsevier, vol. 115(C), pages 239-248.
    5. Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy Demand Management and Social Norms," Energies, MDPI, vol. 13(15), pages 1-20, July.
    6. Belton, Cameron A. & Lunn, Peter D., 2020. "Smart choices? An experimental study of smart meters and time-of-use tariffs in Ireland," Energy Policy, Elsevier, vol. 140(C).
    7. Penelope Buckley, 2020. "Prices, information and nudges for residential electricity conservation : A meta-analysis," Post-Print hal-02500507, HAL.
    8. Kendel, Adnane & Lazaric, Nathalie & Maréchal, Kevin, 2017. "What do people ‘learn by looking’ at direct feedback on their energy consumption? Results of a field study in Southern France," Energy Policy, Elsevier, vol. 108(C), pages 593-605.
    9. Murtagh, Niamh & Nati, Michele & Headley, William R. & Gatersleben, Birgitta & Gluhak, Alexander & Imran, Muhammad Ali & Uzzell, David, 2013. "Individual energy use and feedback in an office setting: A field trial," Energy Policy, Elsevier, vol. 62(C), pages 717-728.
    10. Claire Bergaentzlé & Cédric Clastres, 2013. "Demand side management in an integrated electricity market: what are the impacts on generation and environmental concerns ?," Post-Print halshs-00839116, HAL.
    11. Ian H. Rowlands & Tobi Reid & Paul Parker, 2015. "Research with disaggregated electricity end‐use data in households: review and recommendations," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 4(5), pages 383-396, September.
    12. Simcock, Neil & MacGregor, Sherilyn & Catney, Philip & Dobson, Andrew & Ormerod, Mark & Robinson, Zoe & Ross, Simon & Royston, Sarah & Marie Hall, Sarah, 2014. "Factors influencing perceptions of domestic energy information: Content, source and process," Energy Policy, Elsevier, vol. 65(C), pages 455-464.
    13. Akito Ozawa & Ryota Furusato & Yoshikuni Yoshida, 2017. "Tailor-Made Feedback to Reduce Residential Electricity Consumption: The Effect of Information on Household Lifestyle in Japan," Sustainability, MDPI, vol. 9(4), pages 1-23, March.
    14. Lopes, M.A.R. & Antunes, C.H. & Martins, N., 2012. "Energy behaviours as promoters of energy efficiency: A 21st century review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 4095-4104.
    15. Buchanan, Kathryn & Russo, Riccardo & Anderson, Ben, 2015. "The question of energy reduction: The problem(s) with feedback," Energy Policy, Elsevier, vol. 77(C), pages 89-96.
    16. Buryk, Stephen & Mead, Doug & Mourato, Susana & Torriti, Jacopo, 2015. "Investigating preferences for dynamic electricity tariffs: The effect of environmental and system benefit disclosure," Energy Policy, Elsevier, vol. 80(C), pages 190-195.
    17. Schleich, Joachim & Klobasa, Marian & Gölz, Sebastian & Brunner, Marc, 2013. "Effects of feedback on residential electricity demand—Findings from a field trial in Austria," Energy Policy, Elsevier, vol. 61(C), pages 1097-1106.
    18. Qadeer Ali & Muhammad Jamaluddin Thaheem & Fahim Ullah & Samad M. E. Sepasgozar, 2020. "The Performance Gap in Energy-Efficient Office Buildings: How the Occupants Can Help?," Energies, MDPI, vol. 13(6), pages 1-27, March.
    19. Balta-Ozkan, Nazmiye & Davidson, Rosemary & Bicket, Martha & Whitmarsh, Lorraine, 2013. "Social barriers to the adoption of smart homes," Energy Policy, Elsevier, vol. 63(C), pages 363-374.
    20. Bradley, Peter & Coke, Alexia & Leach, Matthew, 2016. "Financial incentive approaches for reducing peak electricity demand, experience from pilot trials with a UK energy provider," Energy Policy, Elsevier, vol. 98(C), pages 108-120.

    More about this item

    Keywords

    Public opinion survey; consumption awareness; Electricity policy; Energy consumption behaviour; electricity monitor; Smart appliances; Supplier switching;
    All these keywords.

    JEL classification:

    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cam:camdae:1352. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jake Dyer (email available below). General contact details of provider: https://www.econ.cam.ac.uk/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.