The interaction between face-to-face and electronic delivery: the case of the Italian banking industry
AbstractWe empirically investigate the relevance of demand-side complementarity between electronic and traditional provision of banking services. Since no systematic data on prices for the two types of services is available, it is not possible to estimate cross-elasticities of demand. We resort to two indirect tests. The first test is based on estimating the relationship between branches and the diffusion of e-banking services in local markets, controlling for individual bank and market characteristics employing new data for Italian banks referring to 1998-2001. We find that banks expanded relatively more in the e-business in those local markets where they had relatively fewer branches, with the exclusion of markets where the banks were chartered. The second test is based on measuring the impact of the joint provision of banking services - electronically and at traditional branches - on banksÂ’ revenues per customer. We estimate a non-standard revenue function that relates revenues from asset management, brokerage and payment services to the share of customers employing e-banking, given the total number of bank customers. Our results show that a high share of e-customers is associated with a reduction in revenues per customer. This evidence suggests that banks did not extract substantial consumer surplus from the joint provision of electronic services and traditional services at the branch. We interpret the results of both our test as not consistent with the hypothesis of complementarity between stores and e-commerce in the banking industry.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Bank of Italy, Economic Research and International Relations Area in its series Temi di discussione (Economic working papers) with number 508.
Date of creation: Jul 2004
Date of revision:
commercial banks; e-banking; electronic transactions; store proximity;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- O32 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Management of Technological Innovation and R&D
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Cannari Luigi & D'Alessio G., 2002.
"La distribuzione del reddito e della ricchezza nelle regioni italiane,"
Rivista economica del Mezzogiorno,
Società editrice il Mulino, issue 4, pages 809-848.
- Luigi Cannari & Giovanni D'Alessio, 2003. "La distribuzione del reddito e della ricchezza nelle regioni italiane," Temi di discussione (Economic working papers) 482, Bank of Italy, Economic Research and International Relations Area.
- Franklin Allen & James McAndrews & Philip Strahan, 2001.
"E-Finance: An Introduction,"
Center for Financial Institutions Working Papers
01-36, Wharton School Center for Financial Institutions, University of Pennsylvania.
- Berlin, Mitchell & Mester, Loretta J, 1999.
"Deposits and Relationship Lending,"
Review of Financial Studies,
Society for Financial Studies, vol. 12(3), pages 579-607.
- Richard J. Sullivan, 2000. "How has the adoption of Internet banking affected performance and risk in banks?," Financial Industry Perspectives, Federal Reserve Bank of Kansas City, issue Dec, pages 1-16.
- Allen N. Berger, 2002.
"The economic effects of technological progress: evidence from the banking industry,"
Finance and Economics Discussion Series
2002-50, Board of Governors of the Federal Reserve System (U.S.).
- Berger, Allen N, 2003. " The Economic Effects of Technological Progress: Evidence from the Banking Industry," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 35(2), pages 141-76, April.
- Anil Kashyap & Raghuram Rajan & Jeremy S. Stein, 1998.
"Banks as liquidity providers: an explanation for the co-existence of lending and deposit-taking,"
582, Federal Reserve Bank of Chicago.
- Anil K. Kashyap & Raghuram Rajan & Jeremy C. Stein, 2002. "Banks as Liquidity Providers: An Explanation for the Coexistence of Lending and Deposit-Taking," Journal of Finance, American Finance Association, vol. 57(1), pages 33-73, 02.
- Anil K. Kashyap & Raghuram Rajan & Jeremy C. Stein, 1999. "Banks as Liquidity Providers: An Explanation for the Co-Existence of Lending and Deposit-Taking," NBER Working Papers 6962, National Bureau of Economic Research, Inc.
- Berger, Allen N. & Humphrey, David B. & Pulley, Lawrence B., 1996. "Do consumers pay for one-stop banking? Evidence from an alternative revenue function," Journal of Banking & Finance, Elsevier, vol. 20(9), pages 1601-1621, November.
- Eric K. Clemons & Lorin M. Hitt, 2000. "The Internet and the Future of Financial Services: Transparency, Differential Pricing and Disintermediation," Center for Financial Institutions Working Papers 00-35, Wharton School Center for Financial Institutions, University of Pennsylvania.
- Stijn Claessens & Thomas Glaessner & Daniela Klingebiel, 2002. "Electronic Finance: Reshaping the Financial Landscape Around the World," Journal of Financial Services Research, Springer, vol. 22(1), pages 29-61, August.
- Furst, Karen & Lang, William & Nolle, Daniel, 2001. "Internet banking in the U.S.: landscape, prospects, industry implications," Journal of Financial Transformation, Capco Institute, vol. 2, pages 45-52.
- S. Illeris & G. Akehurst, 2002. "Introduction," The Service Industries Journal, Taylor & Francis Journals, vol. 22(1), pages 1-3, January.
- Evanoff, Douglas D, 1988. "Branch Banking and Service Accessibility," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 20(2), pages 191-202, May.
- Fredric S. Mishkin & Philip E. Strahan, 1999. "What Will Technology Do to Financial Structure?," NBER Working Papers 6892, National Bureau of Economic Research, Inc.
- George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213.
- Richard J. Sullivan, 2001. "Performance and operation of commercial bank web sites," Financial Industry Perspectives, Federal Reserve Bank of Kansas City, issue Dec, pages 23-33.
- Monteforte, Libero, 2007.
"Aggregation bias in macro models: Does it matter for the euro area?,"
Elsevier, vol. 24(2), pages 236-261, March.
- Libero Monteforte, 2004. "Aggregation bias in macro models: does it matter foir the euro area?," Temi di discussione (Economic working papers) 534, Bank of Italy, Economic Research and International Relations Area.
- Guido De Blasio, 2006. "Does the Internet Kill the Distance? Evidence From Navigation, E-Commerce, and E-Banking," ERSA conference papers ersa06p440, European Regional Science Association.
- Corrocher, Nicoletta, 2006. "Internet adoption in Italian banks: An empirical investigation," Research Policy, Elsevier, vol. 35(4), pages 533-544, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().
If references are entirely missing, you can add them using this form.