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A cross cultural comparison of virtual pet companionship in the UK and Japan


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    The Comfort from Companion Animals Scale was translated into Japanese and a survey conducted of virtual pet users in the UK and in Japan. Data were used to test the notion that Japanese users have a stronger bond of affection with virtual pets than users in the West. Our findings support this position.

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    Bibliographic Info

    Paper provided by International Centre for Behavioural Business Research in its series ICBBR Working Papers with number 14.

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    Date of creation: 25 Nov 2010
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    Handle: RePEc:bbr:workpa:14

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    Related research

    Keywords: User behaviour; cross cultural studies; virtual pet;

    This paper has been announced in the following NEP Reports:


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