A cross cultural comparison of virtual pet companionship in the UK and Japan
AbstractThe Comfort from Companion Animals Scale was translated into Japanese and a survey conducted of virtual pet users in the UK and in Japan. Data were used to test the notion that Japanese users have a stronger bond of affection with virtual pets than users in the West. Our findings support this position.
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Bibliographic InfoPaper provided by International Centre for Behavioural Business Research in its series ICBBR Working Papers with number 14.
Date of creation: 25 Nov 2010
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User behaviour; cross cultural studies; virtual pet;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-12-04 (All new papers)
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