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Die Rolle der "Fertigungstiefe" als Variable in der Gegenstromplanung von Strategien

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Author Info
Hans-Christian Krcal () (University of Heidelberg, Department of Economics)
Abstract

Der vorliegende Beitrag zeigt, dass die Festlegung der Fertigungstiefe in der Gegenstromplanung von Strategien kein stringentes Instrument der Unternehmensführung ist. Die Top-Down und Bottom-Up Analyse über die hierarchischen Ebenen der Unternehmens-, Wettbewerbs- und Funktionalstrategie liefert dazu die Begründung: die Fertigungstiefe ist je nach vertikaler Koordinationsrichtung und Strategieebene endogene oder exogene Variable, d.h. sie ändert fallweise ihren Charakter als Ist-, Soll- und Reflexionsgröße; zusätzlich wird sie aufgrund ihrer unspezifischen Wirkung auf Wettbewerbsstrategien der vertikalen Koordinationsfunktion der Strategieplanung nicht gerecht.

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File URL: http://www.awi.uni-heidelberg.de/with2/Discussion%20papers/papers/dp445.pdf
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Publisher Info
Paper provided by University of Heidelberg, Department of Economics in its series Working Papers with number 0445.

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Length: 31 pages
Date of creation: Jun 2007
Date of revision: Jun 2007
Handle: RePEc:awi:wpaper:0445

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Related research
Keywords: vertical integration; strategic management; top-down - bottom-up planning;

Find related papers by JEL classification:
D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management

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This page was last updated on 2009-12-14.

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