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Die Rolle der "Fertigungstiefe" als Variable in der Gegenstromplanung von Strategien

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  • Hans-Christian Krcal

    ()
    (University of Heidelberg, Department of Economics)

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    Abstract

    Der vorliegende Beitrag zeigt, dass die Festlegung der Fertigungstiefe in der Gegenstromplanung von Strategien kein stringentes Instrument der Unternehmensführung ist. Die Top-Down und Bottom-Up Analyse über die hierarchischen Ebenen der Unternehmens-, Wettbewerbs- und Funktionalstrategie liefert dazu die Begründung: die Fertigungstiefe ist je nach vertikaler Koordinationsrichtung und Strategieebene endogene oder exogene Variable, d.h. sie ändert fallweise ihren Charakter als Ist-, Soll- und Reflexionsgröße; zusätzlich wird sie aufgrund ihrer unspezifischen Wirkung auf Wettbewerbsstrategien der vertikalen Koordinationsfunktion der Strategieplanung nicht gerecht.

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    File URL: http://www.uni-heidelberg.de/md/awi/forschung/dp445.pdf
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    Bibliographic Info

    Paper provided by University of Heidelberg, Department of Economics in its series Working Papers with number 0445.

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    Length: 31 pages
    Date of creation: Jun 2007
    Date of revision: Jun 2007
    Handle: RePEc:awi:wpaper:0445

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    Keywords: vertical integration; strategic management; top-down - bottom-up planning;

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