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Responsabilitatea sociala a companiilor


Author Info

  • Alin Stancu

    (School of Marketing, Academy of Economic Studies)

  • Mihai Orzan

    (School of Marketing, Academy of Economic Studies)


In zilele noastre societatea se confrunta cu o serie importanta de transformari. Acestea se datoreaza in principal trecerii la abordarea de dezvoltare sustenabila a societatii. Contributii in acest sens sunt necesare de la toate sectoarele de activitate incluzand aici si segmentul de afaceri ( companii). In Europa, un numar din ce in ce mai mare de companii incep sa implementeze activitati de responsabilitate sociala. Afacerile trec, in mod voluntar, dincolo de oblligatiile legii in ceea ce priveste sfera sociala si protectia mediului si incep sa foloseasca o serie de instrumente si masuri in acest sens. In Marea Britanie, spre exemplu, s-a infiintat Ministerul Responsabilitatii Sociale..

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Bibliographic Info

Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1001.

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Length: 13 pages
Date of creation: Apr 2006
Date of revision: Apr 2006
Publication status: Forthcoming in Marketing Working Papers
Handle: RePEc:ase:wpaper:1001

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Related research

Keywords: ethics; etica; social responsability; responsabilitate sociala; planificare strategica; strategic planning;

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Cited by:
  1. Marilena Mironiuc, 2009. "Socially responsible behaviour – another approach in the assessment of the performance of the sustainable company," THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 18, pages 55-68.


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