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Demonstrations and money-back guarantees : market mechanisms to reduce uncertainty

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Author Info
Heiman, Amir
Zilberman, David
Purohit, Devavrat

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Abstract

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Publisher Info
Paper provided by University of California at Berkeley, Department of Agricultural and Resource Economics and Policy in its series CUDARE Working Paper Series with number 808.

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Length: 25 pages
Date of creation: 1996
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Handle: RePEc:are:cudare:808

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Related research
Keywords: Consumers' preferences; Marketing; Risk;

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  1. Steven A. Matthews & Nicola Persico, 2005. "Information Acquisition and the Excess Refund Puzzle," PIER Working Paper Archive 05-015, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania. [Downloadable!]
  2. Steven A. Matthews & Nicola Persico, 2007. "Information Acquisition and Refunds for Returns," PIER Working Paper Archive 07-021, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania. [Downloadable!]
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This page was last updated on 2009-12-16.


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