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The impact of location-specific factors on attractiveness and performance of product categories

Author

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  • CAMPO, Katia
  • GIJSBRECHTS, Els
  • GOOSSENS, T.
  • VERHETSEL, Ann

Abstract

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  • CAMPO, Katia & GIJSBRECHTS, Els & GOOSSENS, T. & VERHETSEL, Ann, "undated". "The impact of location-specific factors on attractiveness and performance of product categories," Working Papers 1999012, University of Antwerp, Faculty of Business and Economics.
    • Handle: RePEc:ant:wpaper:1999012
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    File URL: https://repository.uantwerpen.be/docman/irua/c73c03/e6d3424b.pdf
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    Cited by:

    1. Yuri Peers & Harald J. van Heerde & Marnik G. Dekimpe, 2017. "Marketing Budget Allocation Across Countries: The Role of International Business Cycles," Marketing Science, INFORMS, vol. 36(5), pages 792-809, September.
    2. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    3. van Zelst, Susan & van Donselaar, Karel & van Woensel, Tom & Broekmeulen, Rob & Fransoo, Jan, 2009. "Logistics drivers for shelf stacking in grocery retail stores: Potential for efficiency improvement," International Journal of Production Economics, Elsevier, vol. 121(2), pages 620-632, October.
    4. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Other publications TiSEM 165e547c-82c7-426a-a9d5-b, Tilburg University, School of Economics and Management.
    5. Haans, A.J. & Gijsbrechts, E., 2011. "One-deal-fits-all? : On category sales promotion effectiveness in smaller versus larger supermarkets," Other publications TiSEM 2c1a69db-bdfa-4988-a84c-4, Tilburg University, School of Economics and Management.
    6. Irion, Jens & Lu, Jye-Chyi & Al-Khayyal, Faiz & Tsao, Yu-Chung, 2012. "A piecewise linearization framework for retail shelf space management models," European Journal of Operational Research, Elsevier, vol. 222(1), pages 122-136.
    7. Andrew Lim & Brian Rodrigues & Xingwen Zhang, 2004. "Metaheuristics with Local Search Techniques for Retail Shelf-Space Optimization," Management Science, INFORMS, vol. 50(1), pages 117-131, January.
    8. M. Calciu & Sylvain Willart, 2011. "Assortments and local competition in retailing," Post-Print halshs-00784015, HAL.
    9. Cleeren, K. & Dekimpe, M.G. & Verboven, F., 2005. "Intra- and Inter-Channel Competition in Local-Service Sectors," ERIM Report Series Research in Management ERS-2005-018-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    10. repec:dau:papers:123456789/1758 is not listed on IDEAS
    11. J Irion & J-C Lu & F A Al-Khayyal & Y-C Tsao, 2011. "A hierarchical decomposition approach to retail shelf space management and assortment decisions," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(10), pages 1861-1870, October.
    12. Haans, Hans & Gijsbrechts, Els, 2011. "“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets," Journal of Retailing, Elsevier, vol. 87(4), pages 427-443.
    13. Krishnan, Trichy V. & Seetharaman, P.B. “Seethu” & Vakratsas, Demetrios, 2012. "The multiple roles of interpersonal communication in new product growth," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 292-305.
    14. Gielens, Katrijn & Gijsbrechts, Els & Dekimpe, Marnik G., 2014. "Gains and losses of exclusivity in grocery retailing," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 239-252.
    15. Erica Herpen & Erjen Nierop & Laurens Sloot, 2012. "The relationship between in-store marketing and observed sales for organic versus fair trade products," Marketing Letters, Springer, vol. 23(1), pages 293-308, March.
    16. Kateryna Czerniachowska & Marcin Hernes, 2020. "A Genetic Algorithm for the Shelf-Space Allocation Problem with Vertical Position Effects," Mathematics, MDPI, vol. 8(11), pages 1-20, October.
    17. Vikas Singla & Harpreet Rai, 2016. "Investigating the effects of retail agglomeration choice behavior on store attractiveness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 108-124, July.
    18. Robert P. Rooderkerk & Harald J. van Heerde & Tammo H. A. Bijmolt, 2013. "Optimizing Retail Assortments," Marketing Science, INFORMS, vol. 32(5), pages 699-715, September.

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