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A Comparison of Induced Value and Home-Grown Value Experiments to Test for Hypothetical Bias in Contingent Valuation

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Listed:
  • James J. Murphy

    (Department of Economics, University of Alaska Anchorage)

  • Thomas H. Stevens

    (Department of Resource Economics, University of Massachusetts Amherst)

  • Lava Yadav

    (Department of Resource Economics, University of Massachusetts Amherst)

Abstract

This study tests the hypothesis that hypothetical bias may not be related to value elicitation; rather it may be a value formation problem. When participants are asked to indicate their willingness to pay for an induced value good, we find no evidence of hypothetical bias for three different commodity types (public good, private good, and publicly provided private good). However, when these same subjects are asked to value homegrown goods with no pre-assigned induced value using the same elicitation mechanism, hypothetical values are roughly double actual payments in all three cases. These results support the hypothesis that the process of forming values in a homegrown setting may be a key contributor to hypothetical bias.

Suggested Citation

  • James J. Murphy & Thomas H. Stevens & Lava Yadav, 2010. "A Comparison of Induced Value and Home-Grown Value Experiments to Test for Hypothetical Bias in Contingent Valuation," Working Papers 2010-06, University of Alaska Anchorage, Department of Economics.
  • Handle: RePEc:ala:wpaper:2010-06
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    4. Hao Li & Xiaohui Yang & Xiao Zhang & Yuyan Liu & Kebin Zhang, 2018. "Estimation of Rural Households’ Willingness to Accept Two PES Programs and Their Service Valuation in the Miyun Reservoir Catchment, China," Sustainability, MDPI, vol. 10(1), pages 1-19, January.
    5. Roy Brouwer & Solomon Tarfasa, 2020. "Testing hypothetical bias in a framed field experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 343-357, September.
    6. Nicolas Jacquemet & Robert‐Vincent Joule & Stéphane Luchini & Jason F. Shogren, 2011. "Do People Always Pay Less Than They Say? Testbed Laboratory Experiments with IV and HG Values," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 13(5), pages 857-882, October.
    7. Dominique Ami & Frédéric Aprahamian & Olivier Chanel & Stéphane Luchini, 2011. "A Test of Cheap Talk in Different Hypothetical Contexts: The Case of Air Pollution," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 50(1), pages 111-130, September.
    8. Lehberger, Mira & Grüner, Sven, 2021. "Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools," Food Policy, Elsevier, vol. 102(C).
    9. Kanya, Lucy & Sanghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: A systematic review and meta-analysis of the evidence," Social Science & Medicine, Elsevier, vol. 232(C), pages 238-261.
    10. Atozou, Baoubadi & Tamini, Lota D. & Bergeronm, Stephane & Doyon, Maurice, 2020. "Factors Explaining the Hypothetical Bias: How to Improve Models for Meta-Analyses," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 45(2), March.
    11. Vandegrift, Donald & Duke, Kristen, 2015. "Competitive behavior, impact on others, and the number of competitors," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 37-44.
    12. Qin, Botao, 2020. "Does a promise script work to reduce the hypothetical bias? Evidence from an induced value experiment," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 14, pages 1-15.
    13. Catherine L. Kling & Daniel J. Phaneuf & Jinhua Zhao, 2012. "From Exxon to BP: Has Some Number Become Better Than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 26(4), pages 3-26, Fall.
    14. Lars Hultkrantz & Selen Savsin, 2018. "Is ‘referencing’ a remedy to hypothetical bias in value of time elicitation? Evidence from economic experiments," Transportation, Springer, vol. 45(6), pages 1827-1847, November.
    15. Björn Bartling & Florian Engl & Roberto A. Weber, 2014. "Game Form Misconceptions Do Not Explain the Endowment Effect," CESifo Working Paper Series 5094, CESifo.
    16. Kanya, Lucy & Saghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: a systematic review and meta-analysis of the evidence," LSE Research Online Documents on Economics 100741, London School of Economics and Political Science, LSE Library.
    17. Björn Bartling & Florian Engl & Roberto A. Weber, 2015. "Game form misconceptions are not necessary for a willingness-to-pay vs. willingness-to-accept gap," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 1(1), pages 72-85, July.
    18. Loureiro, Maria L. & Gracia, Azucena & Nayga, Rodolfo M., 2013. "Do experimental auction estimates pass the scope test?," Journal of Economic Psychology, Elsevier, vol. 37(C), pages 7-17.
    19. Krawczyk, Michał, 2012. "Testing for hypothetical bias in willingness to support a reforestation program," Journal of Forest Economics, Elsevier, vol. 18(4), pages 282-289.
    20. repec:dau:papers:123456789/9717 is not listed on IDEAS
    21. Angelov, Nikolay & Johansson, Per & Pihl, Ariel & Lindahl, Mikael, 2022. "Earnings expectations and educational sorting. An ex-ante perspective on returns to university education," Working Paper Series 2022:5, IFAU - Institute for Evaluation of Labour Market and Education Policy.
    22. Timothy N. Cason & Charles R. Plott, 2014. "Misconceptions and Game Form Recognition: Challenges to Theories of Revealed Preference and Framing," Journal of Political Economy, University of Chicago Press, vol. 122(6), pages 1235-1270.
    23. Li, Tongzhe & Fooks, Jacob R. & Messer, Kent D. & Ferraro, Paul J., 2021. "A field experiment to estimate the effects of anchoring and framing on residents’ willingness to purchase water runoff management technologies," Resource and Energy Economics, Elsevier, vol. 63(C).

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    More about this item

    Keywords

    contingent valuation; hypothetical bias; experiments; induced values; home-grown values; experimental economics; environmental economics;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q28 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Government Policy
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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