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A niche marketing guide for lamb cooperatives

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  • Kazmierczak, Tamra Kirkpatrick
  • Bell, James B.
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    Abstract

    The two types of niche markets targeted by lamb marketing cooperatives are described in this guide. The first type includes specialty middlemen outlets that cooperatives used to market lamb to specialized niches within the traditional meat marketing system of retail food stores, restaurants, food service outlets, and specialty distributors. The second type includes those outlets that cooperatives used to market lamb directly to the consumer, such as freezer markets, farmers' markets, mobile markets, and mail order sales. This guide also describes the advertising, promotional, and other marketing programs used by cooperatives to target these markets. Finally the competition, product differentiation, capital requirements, market development, management, processing, changing goals, and member commitment challenges faced by these cooperatives are briefly discussed.

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    File URL: http://purl.umn.edu/49825
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    Bibliographic Info

    Paper provided by United States Department of Agriculture, Rural Development Business and Cooperative Programs in its series Research Reports with number 49825.

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    Date of creation: Oct 1995
    Date of revision:
    Handle: RePEc:ags:urdbrr:49825

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    Web page: http://www.rurdev.usda.gov/rbs/
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    Related research

    Keywords: Cooperatives; lamb; niche marketing; marketing programs; Agribusiness; Livestock Production/Industries;

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    Cited by:
    1. Phillips, Jon C. & Peterson, H. Christopher, 2001. "Segmentation And Differentiation Of Agri-Food Niche Markets: Examples From The Literature," Staff Papers 11481, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 10(01).
    3. Phillips, Jon C. & Peterson, H. Christopher, 2001. "Demand Overview For Organic Produce," Staff Papers 11778, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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