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Canadian Consumers' Preferences for Food Safety and Agricultural Environment Safety

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Author Info
Veeman, Michele
Li, Yu
Abstract

This project applies statistical models to analyse the relative importance ratings for selected food risk issues given in January 2003 by a representative cross-Canada sample of consumers. Ratings for environmental risks that may be associated with agriculture are also assessed. Results of ordered probit econometric models that analyze the influence of respondent's socio-economic and demographic characteristics on food and environmental risk ratings indicate that these are influenced by gender, age, income, employment and location of residence. Males tended to choose lower risk ratings; residents of Quebec tended to give higher risk ratings to most of the queried food and environmental safety issues. The results suggest that measures of trust in institutions associated with the regulation and marketing of food also influence individuals' risk assessments associated with food and agriculture.

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File URL: http://purl.umn.edu/8511
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Publisher Info
Paper provided by University of Alberta, Department of Rural Economy in its series Project Report Series with number 8511.

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Date of creation: 2006
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Handle: RePEc:ags:ualbpr:8511

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Postal: 515 General Services Building, University of Alberta, Edmonton, AlbertaT6G 2H1
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Web page: http://www.re.ualberta.ca/
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Related research
Keywords: food safety; environmental risks; risk perceptions; quantitative assessment; Food Consumption/Nutrition/Food Safety; C12; D12; I19; Q18.;

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References listed on IDEAS
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  1. Govindasamy, Ramu & Italia, John, 1998. "Predicting Consumer Risk Perceptions towards Pesticide Residue: A Logistic Analysis," Applied Economics Letters, Taylor and Francis Journals, vol. 5(12), pages 793-96, December. [Downloadable!] (restricted)
  2. Hallman, William & Onyango, Benjamin & Govindasamy, Ramu & Jang, Ho-Min & Puduri, Venkata, 2004. "Public Approval Of Plant And Animal Biotechnology In Korea: An Ordered Probit Analysis," Working Papers 18180, Rutgers University, Food Policy Institute. [Downloadable!]
  3. Baker, Gregory A., 2003. "Food Safety And Fear: Factors Affecting Consumer Response To Food Safety Risk," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 6(01). [Downloadable!]
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This page was last updated on 2009-12-26.


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