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Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina

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Author Info
Carpio, Carlos E.
Isengildina-Massa, Olga
Abstract

This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8.

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Publisher Info
Paper provided by Southern Agricultural Economics Association in its series 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia with number 46729.

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Date of creation: 2009
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Handle: RePEc:ags:saeana:46729

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Related research
Keywords: Demand for local products; state branding and promotion programs; contingent valuation; equilibrium displacement models; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis;

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, American Agricultural Economics Association, vol. 26(2), pages 152-169, 06. [Downloadable!] (restricted)
  2. Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 85(4), pages 840-856, November. [Downloadable!] (restricted)
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  3. Huang, Kuo S. & Lin, Biing-Hwan, 2000. "Estimation Of Food Demand And Nutrient Elasticities From Household Survey Data," Technical Bulletins 33579, United States Department of Agriculture, Economic Research Service. [Downloadable!]
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This page was last updated on 2009-12-11.

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