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Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina

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  • Carpio, Carlos E.
  • Isengildina-Massa, Olga

Abstract

This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8.

Suggested Citation

  • Carpio, Carlos E. & Isengildina-Massa, Olga, 2009. "Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46729, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:46729
    DOI: 10.22004/ag.econ.46729
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    References listed on IDEAS

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    4. Carlos E. Carpio & Michael K. Wohlgenant & Charles D. Safley, 2008. "A Structural Econometric Model of Joint Consumption of Goods and Recreational Time: An Application to Pick-Your-Own Fruit," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(3), pages 644-657.
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    Cited by:

    1. Batie, Cicely M. & Dennis, Elliott J. & Lubben, Bradley D., 2020. "Do state-level agricultural promotion programs increase agricultural output? The case of the Livestock Friendly County designation program in Nebraska," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304399, Agricultural and Applied Economics Association.
    2. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    3. Gunter, Allison & Goemans, Chris & Pritchett, James G. & Thilmany, Dawn D., 2012. "Linking an Equilibrium Displacement Mathematical Programming Model and an Input-Output Model to Estimate the Impacts of Drought: An Application to Southeast Colorado," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124930, Agricultural and Applied Economics Association.

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    Keywords

    Agribusiness; Agricultural and Food Policy; Demand and Price Analysis;
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