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Comparing the Effect of Country of Origin versus State-Specific Label on Fresh Tomato Marketing

Author

Listed:
  • Jiang, Yuan
  • House, Lisa
  • Kim, Hyeyoung

Abstract

This study investigates the acceptable price range for Florida fresh tomatoes and U.S fresh tomatoes using the van Westendrop pricing approach. A significant price difference was detected between the two types of fresh tomatoes, with Florida’s higher. Consumers’ knowledge of where was fresh tomatoes produced, and their perceptions of tomatoes from different locations will significantly influence the optimal price.

Suggested Citation

  • Jiang, Yuan & House, Lisa & Kim, Hyeyoung, 2016. "Comparing the Effect of Country of Origin versus State-Specific Label on Fresh Tomato Marketing," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 236017, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea16:236017
    DOI: 10.22004/ag.econ.236017
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    File URL: https://ageconsearch.umn.edu/record/236017/files/2016%20SAEA%20_Yuan%20Jiang%20_Comparing%20the%20effect%20of%20country%20of%20origin%20labels%20versus%20state-specific%20labels%20on%20fresh%20tomato%20marketing.pdf
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