The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR® Certified Refrigerators
AbstractThis study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY STAR-certified refrigerators and, thus, could actually reduce willingness-to-pay.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas with number 159795.
Date of creation: 2013
Date of revision:
Choice Experiment; Eco-label; Energy Star; Generalized Multinomial Logit; Ordered Probit; Rebate; Refrigerator; Willingness-to-Pay; Environmental Economics and Policy; Q58; D12;
Find related papers by JEL classification:
- Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-11-16 (All new papers)
- NEP-DCM-2013-11-16 (Discrete Choice Models)
- NEP-ENE-2013-11-16 (Energy Economics)
- NEP-ENV-2013-11-16 (Environmental Economics)
- NEP-UPT-2013-11-16 (Utility Models & Prospect Theory)
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