Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？
AbstractSurveys were conducted in four cities in China to study Chinese consumers’ knowledge, perception and willingness to pay for different type of orange juice products. Results show that consumers were willing to pay for healthier orange juice produce with high percentage of juice contents.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida with number 143104.
Date of creation: 03 Feb 2013
Date of revision:
China; Consumer; Orange juice; Preference; Willingness to pay; Agribusiness; Marketing;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-02-16 (Agricultural Economics)
- NEP-ALL-2013-02-16 (All new papers)
- NEP-MKT-2013-02-16 (Marketing)
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