Producer Willingness to Pay for the Services Provided by an Electronic Trade Platform: The Case of MarketMaker
AbstractThis study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’ characteristics such as registration type and annual sales have a significant effect on producers’ willingness to pay.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida with number 143070.
Date of creation: Feb 2013
Date of revision:
e-commerce; contingent valuation; Agribusiness;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-02-16 (Agricultural Economics)
- NEP-ALL-2013-02-16 (All new papers)
- NEP-MKT-2013-02-16 (Marketing)
You can help add them by filling out this form.
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