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The “Made in USA poultry label” and consumer choice in Ghana

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  • Egyir, Irene Susana
  • Adu-Nyako, Kofi
  • Okafor, Ralph
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    Abstract

    Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.

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    File URL: http://purl.umn.edu/119745
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    Bibliographic Info

    Paper provided by Southern Agricultural Economics Association in its series 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama with number 119745.

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    Date of creation: 2012
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    Handle: RePEc:ags:saea12:119745

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    Related research

    Keywords: Country of origin; consumer preference; poultry demand; Ghana; US exports.; Agribusiness; Industrial Organization; Marketing; Q13; Q17;

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    1. Loureiro, Maria L. & Umberger, Wendy J., 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(02), August.
    2. Wendy J. Umberger & Dillon M. Feuz & Chris R. Calkins & Karen Killinger-Mann, 2002. "U.S. consumer preference and willingness-to-pay for domestic corn-fed beef versus international grass-fed beef measured through an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 491-504.
    3. John G Knight & David K Holdsworth & Damien W Mather, 2007. "Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers," Journal of International Business Studies, Palgrave Macmillan, vol. 38(1), pages 107-125, January.
    4. Chike Okechuku & Vincent Onyemah, 1999. "Nigerian Consumer Attitudes Toward Foreign and Domestic Products," Journal of International Business Studies, Palgrave Macmillan, vol. 30(3), pages 611-622, September.
    5. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    6. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
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