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Consumer Acceptance Of Genetically Modified Foods: Role Of Product Benefits And Perceived Risks

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  • Onyango, Benjamin M.

Abstract

This study examines consumer willingness to consume genetically modified food products with clearly stated benefits and risks. Results suggest that male; white, Southerners, and those with some college education are more likely to consume genetically modified fruits and vegetables. Trust in government, biotech industry, and medical professional on matters relating GM foods also have a positive impact on the willingness to consume GM foods; such trust allays fears associated with risks posed by GM technology. Conversely, risk seems to negatively influence the willingness to consume GM products. Once the respondents are well informed of the risk of the product, this greatly diminished their willingness to consume such products. Older respondents (age above 55 years), those taking time to read food labels, and those with either high or low score on actual knowledge of GM based on a simple scientific quiz, are less enthusiastic toward GM foods. Income, religion and political affiliation did not play any significant role on influencing the willingness to consume GM fresh fruits and vegetables.

Suggested Citation

  • Onyango, Benjamin M., 2003. "Consumer Acceptance Of Genetically Modified Foods: Role Of Product Benefits And Perceived Risks," Research Reports 18182, Rutgers University, Food Policy Institute.
    • Handle: RePEc:ags:rutfwp:18182
    DOI: 10.22004/ag.econ.18182
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    References listed on IDEAS

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    1. Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2001. "Alternative Calibration And Auction Institutions For Predicting Consumer Willingess To Pay For Nongenetically Modified Corn Chips," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(1), pages 1-18, July.
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    3. Baker, Gregory A. & Burnham, Thomas A., 2001. "The Market For Genetically Modified Foods: Consumer Characteristics And Policy Implications," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-10.
    4. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
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    Cited by:

    1. Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008. "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 102-118.

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