Govindasamy, Ramu Simon, James Puduri, Venkat Juliani, H. Rodolfo Asante-Dartey, Juliana Arthur, Hanson Diawuo, Bismarck Acquaye, Dan Hitimana, Nicholas
Abstract
The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continentâs rich botanical heritage offers an excellent opportunity to diversify away from other traditional exports. Europe and the USA are particularly promising markets for natural products. Thus, it is advantageous to examine development of natural products exporting as alternative or complimentary economic opportunities for many African people, especially those in the rural areas. This paper has explores both factors which promote and which act as obstacles to the natural products market, specifically in the retail and wholesale portions of the value chain in Ghana and Rwanda.
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Publisher Info
Paper provided by Rutgers University, Department of Agricultural, Food and Resource Economics in its series P Series with number
36744.