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Neoclassical consumer theory and genetically modified food

Author

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  • Kaye-Blake, William

Abstract

Three axioms underpin consumer choice in neoclassical theory: weak order, independence, and continuity. Two of these axioms may not hold, however, for consumers’ choices regarding genetically modified (GM) food. Consumers may evaluate product attributes differently depending on whether the food is GM or not, violating attribute independence. Some consumers may not want GM food at all, violating continuity. The axioms were empirically investigated with a choice experiment survey. The paper discusses evidence of violations of both independence and continuity, as well as a non-neoclassical approach to modelling consumer choice.

Suggested Citation

  • Kaye-Blake, William, 2005. "Neoclassical consumer theory and genetically modified food," 2005 Conference, August 26-27, 2005, Nelson, New Zealand 98511, New Zealand Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:nzar05:98511
    DOI: 10.22004/ag.econ.98511
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