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Discount Coupons: Beyond the Price Discount Effect

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Author Info
Larson, Ron
Abstract

Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52.

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File URL: http://purl.umn.edu/50331
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Publisher Info
Paper provided by Agecon Search in its series Miscellaneous Papers with number 50331.

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Date of creation: 1994
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Handle: RePEc:ags:miscpa:50331

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Related research
Keywords: Consumer/Household Economics; Demand and Price Analysis;

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