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Profitability Analysis And Strategic Planning Of Coffee Processing And Marketing In Rwanda: A Case Study Of A Coffee Growers' Association

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  • Murekezi, Abdoul Karim

Abstract

The research paper investigates the profitability of investing in producing for the specialty coffee market, using the Maraba Association as a case study. The paper also develops a strategic analysis and plan for the same association. The study finds that investing in coffee processing and marketing by coffee growers' associations such as the Maraba Association is profitable as long as there is a market for high quality coffee. In addition, strategic analysis and planning identify key success factors as well as action strategies that should be implemented to enable the Maraba Association to be successful in the future.

Suggested Citation

  • Murekezi, Abdoul Karim, 2003. "Profitability Analysis And Strategic Planning Of Coffee Processing And Marketing In Rwanda: A Case Study Of A Coffee Growers' Association," Graduate Research Master's Degree Plan B Papers 11195, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midagr:11195
    DOI: 10.22004/ag.econ.11195
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    File URL: https://ageconsearch.umn.edu/record/11195/files/pb03mu01.pdf
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    Cited by:

    1. Glenn P. Jenkins & Ludovic Mbakop & Mikhail Miklyaev, 2023. "Enhancing Coffee Quality in Rwanda: A Cost Benefit Analysis of Government Policies," Sustainability, MDPI, vol. 15(23), pages 1-27, December.

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    Keywords

    Crop Production/Industries; Marketing;

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