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Expo Milano 2015: Legacies in Tweets

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  • Ventura, Vera
  • Iacus, Stefano
  • Ceron, Andrea
  • Curini, Luigi
  • Frisio, Dario

Abstract

Expo is the Universal Exhibition that the city of Milan hosted from May to October, 2015, under the theme: “Feeding the Planet, Energy for Life”. Nevertheless, if the big event is important for awakening the world's interest and attracting investment, much attention is dedicated to the “ Expo after Expo” phase, with the aim to keep alive the public discussion on the these crucial issues even by the end of the exposition period. In summary, what will be the legacies of Expo 2015? This work takes an innovative approach to this question by analysing Twitter data focusing on the “after Expo” period. More specifically, the analysis of the distribution in the Twitter sphere of a set of food-related topics (right to food, sustainability, food losses as examples) is performed. Results can represent an opportunity to understand if the discussion of the global challenges linked to the theme of Expo Milano 2015 can also bring lasting benefits in terms of public awareness.

Suggested Citation

  • Ventura, Vera & Iacus, Stefano & Ceron, Andrea & Curini, Luigi & Frisio, Dario, 2016. "Expo Milano 2015: Legacies in Tweets," 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria 244534, International European Forum on System Dynamics and Innovation in Food Networks.
  • Handle: RePEc:ags:iefi16:244534
    DOI: 10.22004/ag.econ.244534
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    1. Rutsaert, Pieter & Pieniak, Zuzanna & Regan, Áine & McConnon, Áine & Kuttschreuter, Margôt & Lores, Mònica & Lozano, Natàlia & Guzzon, Antonella & Santare, Dace & Verbeke, Wim, 2014. "Social media as a useful tool in food risk and benefit communication? A strategic orientation approach," Food Policy, Elsevier, vol. 46(C), pages 84-93.
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    3. Meyer, Christian & Hamer, Martin & Terlau, Wiltrud & Raithel, Johannes & Pongratz, Patrick, 2015. "Web Data Mining and Social Media Analysis for better Communication in Food Safety Crises," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(3), pages 1-10, July.
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    Cited by:

    1. Elena Claire Ricci & Alessandro Banterle, 2018. "The effects of expo Milano 2015 on consumer food choices," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 233-244.

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