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Consumer preferences for ground beef packaged under a modified atmosphere


Author Info

  • Grebitus, Carola
  • Jensen, Helen H.
  • Sebranek, Joseph G.
  • Roosen, Jutta
  • Anders, Sven


The main objective of this paper is to identify factors that determine consumers’ purchase decisions for ground beef offered with different packaging technologies. Consumers’ increasing knowledge about food technologies and changes in food labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice experiments with ground beef, conducted in the USA, are used to quantify consumers’ valuation of technology-related attributes namely shelf life, color and packaging. How alternative types of information affect consumers’ WTP is of particular importance to processors and food safety analysts. This paper’s methodological contribution lies in applying advanced methods to elicit consumers' estimates of WTP for product attributes. Results aim to benefit food producers and retailers who make decisions about investing in new packaging methods, food control and food safety.

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Bibliographic Info

Paper provided by International Association of Agricultural Economists in its series 2009 Conference, August 16-22, 2009, Beijing, China with number 51649.

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Date of creation: Jul 2009
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Handle: RePEc:ags:iaae09:51649

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Related research

Keywords: non-hypothetical choice experiments; modified atmosphere packaging; ground beef; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; Q13; C9; D12;

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  1. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555.
  2. Tonsor, Glynn T. & Schroeder, Ted C. & Fox, John A. & Biere, Arlo W., 2005. "European Preferences for Beef Steak Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(02), August.
  3. Menapace, Luisa & Colson, Gregory & Grebitus, Carola & Facendola, Maria, 2008. "Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6430, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
  5. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
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Cited by:
  1. Ochieng', Otieno Geoffrey, 2010. "Effect of Value Addition on Price: A Hedonic Analysis of Peanut in Retail Supermarkets in Nairobi, Kenya," Research Theses 134495, Collaborative Masters Program in Agricultural and Applied Economics.


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