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Die Generation Silber im Fokus der zukünftigen Lebensmittelproduktion – Auswirkungen des demografischen Wandels auf die Agrarwirtschaft

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  • Michael, Harth
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    Abstract

    Aufgrund des demografischen Wandels wird sich in Deutschland die Bevölkerungsstruktur in den kommenden Jahrzehnten grundlegend verändern. Insbesondere wird dabei die Altersgruppe der über 65-Jährigen, häufig als „Senioren“, „Best Ager“ oder „Generation Silber“ bezeichnet“ (Winkler 2008), zunehmen. Sie stellen die einzige Konsumenten bzw. Verbrauchergruppe dar, die in Zukunft deutlich wachsen wird. In dieser Studie steht die Frage im Mittelpunkt, wie sich der aufgezeigte demografische Wandel auf die Agrarwirtschaft, insbesondere auf die landwirtschaftliche Erzeugung auswirken wird. Hat dies beispielsweise Konsequenzen für das Anbauspektrum der Kulturpflanzen, für die Art der Tierhaltung oder generell für die Produktionsweise?

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    Bibliographic Info

    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 with number 156259.

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    Date of creation: 2013
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    Handle: RePEc:ags:gewi13:156259

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    Keywords: Konsumentenverhalten; demografischer Wandel; Best Ager; Conjoint-Analyse; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing;

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