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Qualitäts- und Herkunftszeichen als Instrument des Agrarmarketings: Eine Bewertung am Beispiel der "Geprüften Qualität - HESSEN" aus Produzentensicht

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  • Will, Sabine
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    Abstract

    Die „Geprüfte Qualität – HESSEN“ (GQH) ist ein stufenübergreifendes Zertifizierungszeichen für Lebensmittel mit einem Herkunftsbezug. Der Beitrag bewertet die GQH aus Produzentensicht. Es wird untersucht, ob ein Beitrag zur Einkommenssicherung in der Agrar- und Ernährungswirtschaft durch das Zeichensystem entsprechend seiner Zielstellung geleistet wird. Auf Basis der in einer Produzentenbefragung erhobenen Kosten- und Nutzeneffekte wird abgeleitet, dass im Durchschnitt der Fleischerzeuger der monetäre Gewinn der Programmteilnahme positiv ist. Die regressionsanalytische Ableitung der Gewinndeterminanten zeigt, dass die GQH Impulse für eine Qualitätsverbesserung in der Landwirtschaft setzt.

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    Bibliographic Info

    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 with number 156210.

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    Date of creation: 2013
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    Handle: RePEc:ags:gewi13:156210

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    Keywords: Qualitäts- und Herkunftszeichen; Einkommenssicherung; Kosten; Nutzen; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing;

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