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DAS NACHFRAGEVERHALTEN BEI REGIONALEN SPEZIALITATEN: DAS BEISPIEL APFELWEIN IN HESSEN (German)

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  • Kubitzki, Sabine
  • Schulz, Wiebke
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    Abstract

    Apfelwein ist eine regionale Spezialität aus Hessen und erfüllt wesentliche Eigenschaften eines Erzeugnisses, das für eine Registrierung als geschützte geographische Angabe nach VO (EWG) Nr. 2081/92 geeignet ist. Zur Untersuchung des Vermarktungspotentials wird eine epräsentativbefragung der hessischen Verbraucher durchgeführt. Mittels einer Faktorenanalyse werden fünf Einstellungsdimensionen ermittelt, die neben soziodemographischen Merkmalen und den Konsumverhalten bei alternativen Getränken als exogene Variablen in ein multinominales LOGIT-Modell eingeführt werden. Als wesentliche Determinanten der Nachfrage nach hessischen Apfelwein werden verschiedene Einstellungsfaktoren, das Konsumverhalten bei Bier und Weißwein, das Alter und der Wohnort innerhalb Hessens identifiziert. Der Einfluss des Alters ist nicht-linear und muss in Verbindung zur Lebenszeit in Hessen interpretiert werden. Generell ist die Verwendung eines Gütezeichens bei der Vermarktung empfehlenswert. Darüber hinaus ist eine Marktdifferenzierung vorzunehmen.

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    File URL: http://purl.umn.edu/7606
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    Bibliographic Info

    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 with number 7606.

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    Date of creation: 2007
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    Handle: RePEc:ags:gewi07:7606

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    Related research

    Keywords: Geschützte geographische Angabe; Apfelwein; Nachfrage; Multinomiales Logit-Modell;

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    1. Mainville, Denise Y. & Peterson, H. Christopher, 2005. "Potential Demand for Apple Hard Cider in Michigan," Staff Papers 11711, Michigan State University, Department of Agricultural, Food, and Resource Economics.
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