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European Demand for Orange Juice

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  • Brown, Mark G.
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    Abstract

    The demand for OJ in Europe, and in particular the own-price elasticity of demand, has been difficult to estimate due to lack of good data. Europe, however, is the largest OJ market in the world (USDA, Foreign Agricultural Service), and cannot be ignored in analyzing the U.S. and Florida OJ situations, given OJ is an internationally traded commodity. Thus, estimates of the impacts of factors such as own-price on Europe’s OJ demand are critical for understanding the market. The estimates in this study, although rough, provide some guidance for the magnitude of the price response in Europe, but to keep them in perspective, they are based on a relatively small number of observations and a proxy variable, suggesting that, as more and hopefully better data become available, further research on this topic are needed.

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    File URL: http://purl.umn.edu/104349
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    Bibliographic Info

    Paper provided by Florida Department of Citrus in its series Research Papers 2010 with number 104349.

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    Date of creation: 01 Jul 2010
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    Handle: RePEc:ags:fdcr10:104349

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    Web page: http://www.floridajuice.com/industry_market.php

    Related research

    Keywords: demand; orange juice; Europe; Agribusiness;

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    Cited by:
    1. Luckstead, Jeff & Devadoss, Stephen & Mittelhammer, Ron C., 2013. "Strategic Trade Policies in the U.S. Orange Juice Market: Competition between Florida and São Paulo," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149668, Agricultural and Applied Economics Association.

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