The Impact of Generic-Orange Juice Advertising
AbstractIn this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.
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Bibliographic InfoPaper provided by Florida Department of Citrus in its series Research Papers 2008 with number 36817.
Date of creation: May 2008
Date of revision:
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Web page: http://www.floridajuice.com/industry_market.php
Florida orange juice; advertising impacts; Agribusiness; Demand and Price Analysis;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2008-12-01 (Agricultural Economics)
- NEP-ALL-2008-12-01 (All new papers)
- NEP-MKT-2008-12-01 (Marketing)
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