Modeling consumer's perception of orange juice
AbstractA multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice. Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice. Results also suggest that selected socioeconomic variables were important determinants of consumer perception.
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Bibliographic InfoPaper provided by Florida Department of Citrus in its series Research Papers 2005 and Before with number 52724.
Date of creation: 1992
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Web page: http://www.floridajuice.com/industry_market.php
orange juice; advertising recall; multiple indicator and multiple cause model; Demand and Price Analysis;
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