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Proactive Customers Integration as Drivers of an Integrated Food Chain

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  • Sundmaeker, Harald
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    Abstract

    Competitiveness of European Small and Medium sized Enterprises (SME) in the global marketplace is correlated to and determined by diverse factors. However, specifically SME’s ability to satisfy explicit and implicit customer requirements as well as to proactively integrate them as a driver of complex business networks is a key success factor. Although this seems to be the most obvious economic principle, it is hard to be achieved in complex networks of small actors, including vertical and horizontal supply chain dimensions, especially due to self-organisation of single network entities in relation to the continuous and dynamic adjustment of the overall network. Moreover, dynamically changing customer needs, evolving requirements (e.g. legislative demands, technology enablers) and process disturbances (e.g. delivery deviations, incompatibility of supplied semi-finished products) need to be handled.

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    Bibliographic Info

    Paper provided by European Association of Agricultural Economists in its series 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria with number 49892.

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    Date of creation: Oct 2008
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    Handle: RePEc:ags:eea110:49892

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    Related research

    Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization;

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