Examining the Intertwined Spatial Relationships in Food Retailing: The Case of Second Life
AbstractThis paper analyses the evolution of food retailing and describes how metaverses impact on it considering that retailers could be present in three different, but intertwined spaces. Our analysis deals with the major promotional issues, challenges and opportunities faced by traditional retailers, e-retailers and metaverse food retailers and the case of Second Life, a popular metaverse, is examined. A major finding is that retailers should apply a holistic approach when developing their promotional strategies aiming to have a presence in all three spaces. The authors suggest the pressing need for food policy development and stress the promotional and transactional potential that metaverses provide to other agri-food chain members including SMEs and manufacturers.
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Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria with number 49770.
Date of creation: Oct 2008
Date of revision:
food retailing; metaverses; virtual worlds; Second Life; marketing and promotion; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2009-06-10 (Agricultural Economics)
- NEP-ALL-2009-06-10 (All new papers)
- NEP-MKT-2009-06-10 (Marketing)
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