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The Relationship between Supply Chain Coordination and Quality Assurance Systems: A Case Study Approach on the German Meat Sector

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  • Bahlmann, Jan
  • Spiller, Achim
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    Abstract

    The German meat industry faces a high demand for food safety and traceability. After several meat scandals in the recent past, efforts have to be made to regain consumer trust and to assure access to export markets. Apart from a few niche markets, there is no focal company in the German pork supply chain which efficiently coordinates food chain information, harmonizes the multiplicity of different IT systems or takes on professional public relations in charge of the whole sector. In cases of food crises, essential up- and downstream information slowly flows across the supply chain which hinders both seamless traceability and the harmonization of production processes between the various stages of the supply chain. This contribution focuses on the opportunities for more efficient coordination based on spot market environments. With reference to the theory of organization economics, a case study of the QS Qualität und Sicherheit GmbH as the leading certification scheme that addresses the German meat industry was carried out. Several non-classical certification activities which fall within the scope of coordination were identified with QS. Based on the assumption that the company continuously improves the coordination of the supply chain, there are opportunities for the meat sector as a whole which are pointed out in the conclusion.

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    Bibliographic Info

    Paper provided by European Association of Agricultural Economists in its series 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria with number 49768.

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    Date of creation: Oct 2008
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    Handle: RePEc:ags:eea110:49768

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    Related research

    Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety;

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    1. Gabriele Jahn & Matthias Schramm & Achim Spiller, 2005. "The Reliability of Certification: Quality Labels as a Consumer Policy Tool," Journal of Consumer Policy, Springer, vol. 28(1), pages 53-73, December.
    2. Lode Li, 2002. "Information Sharing in a Supply Chain with Horizontal Competition," Yale School of Management Working Papers ysm288, Yale School of Management.
    3. Rudberg, Martin & Olhager, Jan, 2003. "Manufacturing networks and supply chains: an operations strategy perspective," Omega, Elsevier, vol. 31(1), pages 29-39, February.
    4. Lode Li, 2002. "Information Sharing in a Supply Chain with Horizontal Competition," Management Science, INFORMS, vol. 48(9), pages 1196-1212, September.
    5. Storer, Christine, 2006. "Information communication tools used to Coordinate food chains," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 14.
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