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Exploring Trust in E-B2B Relationships

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Author Info
Matopoulos, Aristides
Vlachopoulou, Maro
Manthou, Vicky
Abstract

The Internet’s unbounded opportunity for inter-firm exchanges is limited by concerns about trust, however, little is known about the development and formation of trust in the area of electronic business-to-business relationships. Drawing on existing research the aim of paper is to explore differences arising between trust in the traditional and in the electronic business to business relationship. In addition, an overall research framework is developed which links trust formation to three dimensions: the type of interaction, the stage of the relationship lifecycle and the type of transacting organizations. These dimensions are further examined in different relationship scenarios. Finally, implications for the agri-food industry are examined.

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Paper provided by European Association of Agricultural Economists in its series 99th Seminar, February 8-10, 2006, Bonn, Germany with number 7757.

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Date of creation: 2006
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Handle: RePEc:ags:eaae99:7757

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Related research
Keywords: trust formation; electronic relationships; relationship lifecycle; Institutional and Behavioral Economics; Marketing;

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  1. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard & Canavari, Maurizio, 2005. "Trust and Electronic Commerce in the Agrifood Sector. A Trust Model and Experimental Experiences," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24742, European Association of Agricultural Economists. [Downloadable!]
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This page was last updated on 2009-12-26.


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