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Perceived Market Risks and Strategic Risk Management of Food Manufactures: Empirical Results from the German Brewing Industry

Author

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  • Theuvsen, Ludwig
  • Niederhut-Bollmann, Christoph

Abstract

The food industry is currently facing huge structural changes, such as growing concentration ratios and degrees of internationalization and as well as the reorganizations of food supply chains. Such developments do not only contribute to growing market risks but also require strategic reorientations on the part of food manufacturers. So far, risk management and strategic planning have been two fairly separated theoretical strands. In this paper we blend both schools of thought and analyze food manufacturers' perceived market risks and strategic risk management of food manufacturers. Empirical Our data stem from large-scale empirical research in the German brewing industry.

Suggested Citation

  • Theuvsen, Ludwig & Niederhut-Bollmann, Christoph, 2006. "Perceived Market Risks and Strategic Risk Management of Food Manufactures: Empirical Results from the German Brewing Industry," 99th Seminar, February 8-10, 2006, Bonn, Germany 7729, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7729
    DOI: 10.22004/ag.econ.7729
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    Cited by:

    1. Matthias Heyder & Ludwig Theuvsen, 2008. "Strategic management in the German brewing industry: Are there still differences between East and West," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 13(1), pages 10-39.

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    Keywords

    Agribusiness; Risk and Uncertainty;

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