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The market analysis of branded, new generation hungaricums

Author

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  • Szakaly, Zoltan
  • Szigeti, Orsolya
  • Berke, Sz.
  • Szente, Viktoria

Abstract

Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in cultivation of plants and in animal husbandry on plough- and grasslands. Hungary's share and its competitive position, however, decreased on European and world market in the past years. Therefore our research was focused on developing new animal products meeting the changing consumers' demands by their nutritional benefits and by their natural way of production. The study highlights four product s, namely goose - liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in omega - 3 fatty acids and selenium enriched eggs. The final goal is to form the basis of test - marketing being necessary to sale new branded products. By performing it we can introduce marketable products on national and international markets.

Suggested Citation

  • Szakaly, Zoltan & Szigeti, Orsolya & Berke, Sz. & Szente, Viktoria, 2006. "The market analysis of branded, new generation hungaricums," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10040, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10040
    DOI: 10.22004/ag.econ.10040
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    Keywords

    Demand and Price Analysis; Marketing;

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