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Which incentives for direct selling? An analysis of French farms

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  • Enjolras, Geoffroy
  • Aubert, Magali

Abstract

This article focuses on factors which incite farmers to sell their production at the retail level, a marketing channel that is currently enjoying renewed interest. Based on data from the Farm Accountancy Data Network 2006-2014, we establish the contrasting profiles of farms that sell their production directly to consumers: they are smaller, permanent-labor-intensive and propose an increase range of produces compared to other kinds of farms. While we highlight sectorial differences, the common point of these farms is to use fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.

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  • Enjolras, Geoffroy & Aubert, Magali, 2017. "Which incentives for direct selling? An analysis of French farms," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261432, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae17:261432
    DOI: 10.22004/ag.econ.261432
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    References listed on IDEAS

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    1. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    2. Geoffroy Enjolras & Patrick Sentis, 2011. "Crop insurance policies and purchases in France," Agricultural Economics, International Association of Agricultural Economists, vol. 42(4), pages 475-486, July.
    3. Magali Aubert & Geoffroy Enjolras, 2016. "Do short food supply chains go hand in hand with environment-friendly practices? An analysis of French farms," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(2), pages 189-213.
    4. Ahearn, Mary & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 497-508, August.
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    7. Ahearn, Mary Clare & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-12, August.
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    1. Magali Aubert & Geoffroy Enjolras, 2017. "Which Incentives for Direct Selling?," Post-Print hal-01685408, HAL.
    2. Geoffroy Enjolras & Magali Aubert, 2018. "Short food supply chains and the issue of sustainability: a case study of French fruit producers," Post-Print hal-01986357, HAL.

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    Keywords

    Agricultural and Food Policy; Marketing;

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