A Dual Response Choice Experiments (DRCE) design to assess rabbit meat preference in Catalonia: A Heteroescedatistic Extreme-Value Model
AbstractOur paper analyzes consumer preferences toward fresh rabbit meat and alternative marketing formats for rabbit meat. The empirical analysis uses consumer-level questionnaires to elicit information regarding consumer attitudes toward rabbit meat in Catalonia (Spain). We use the Dual Response Choice Experiment (DRCE) design which allows for analyzing forced and unforced options in choice experiments using the same sample. The Heteroscedastic Extreme- Value (HEV) model is used due to its relaxation of the restrictive assumption made in the Multinomial Logit Model regarding the identically distributed error term across alternatives. Our results demonstrate a higher preference for rabbit meat from “Catalan” origin followed by higher quality certification information. Convenience and “ready to eat” products made from rabbit meat may help bolster increased consumption. An effective communication campaign is needed to educate individuals regarding the health characteristics of rabbit compared to other types of meat. Furthermore, results demonstrate that the ordering of attributes is not significantly different from forced and non-forced choices obtained from the DRCE design. However, significant differences on the magnitude of the preferences for some attributes’ levels are found.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland with number 114779.
Date of creation: 2011
Date of revision:
Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
- Mickael Bech & Dorte Gyrd-Hansen, 2005. "Effects coding in discrete choice experiments," Health Economics, John Wiley & Sons, Ltd., vol. 14(10), pages 1079-1083.
- Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl-Johan, 2004.
"Using Cheap-Talk as a Test of Validity in Choice Experiments,"
Working Papers in Economics
128, University of Gothenburg, Department of Economics.
- Carlsson, Fredrik & Frykblom, Peter & Johan Lagerkvist, Carl, 2005. "Using cheap talk as a test of validity in choice experiments," Economics Letters, Elsevier, vol. 89(2), pages 147-152, November.
- Fredrik Carlsson & Peter Frykblom & Carl Johan Lagerkvist, 2007. "Consumer willingness to pay for farm animal welfare: mobile abattoirs versus transportation to slaughter," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 34(3), pages 321-344, September.
- Kevin J. Boyle & Thomas P. Holmes & Mario F. Teisl & Brian Roe, 2001. "A Comparison of Conjoint Analysis Response Formats," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(2), pages 441-454.
- Jeff Brazell & Christopher Diener & Ekaterina Karniouchina & William Moore & Válerie Séverin & Pierre-Francois Uldry, 2006. "The no-choice option and dual response choice designs," Marketing Letters, Springer, vol. 17(4), pages 255-268, December.
- Vermeulen, Bart & Goos, Peter & Vandebroek, Martina, 2007. "Models and optimal designs for conjoint choice experiments including a no-choice option," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/120599, Katholieke Universiteit Leuven.
- Mailu, S.K & Muhammad, L & Wanyoike, M.M & Mwanza, R.N., 2012. "Rabbit meat consumption in Kenya," MPRA Paper 41517, University Library of Munich, Germany.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.