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Willingness to pay for a local food label for lamb meat in Spain

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  • Gracia, Azucena
  • de Magistris, Tiziana
  • Nayga, Rodolfo M., Jr.

Abstract

The aim of the paper is to assess consumers’ willingness to pay (WTP) for a local food produced in a less-favoured area in the Aragon region (Spain). In particular, we examine whether consumers value lamb meat products (lamb and suckling lamb) labelled as “Ojinegra from Teruel”, traditionally produced in these area. We use a nonhypothetical experimental auction to elicit Spanish consumers’ WTP for “Ojinegra from Teruel” labelled lamb products. Results show that consumers are willing to pay a positive premium for a lamb and suckling lamb labelled as “Ojinegra from Teruel”.

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Bibliographic Info

Paper provided by European Association of Agricultural Economists in its series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland with number 114607.

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Date of creation: 2011
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Handle: RePEc:ags:eaae11:114607

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Related research

Keywords: Aragon; auction; label; preferences; willingness to pay; Demand and Price Analysis; Livestock Production/Industries;

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  1. Huffman, Wallace & Shogren, J. E. & Rousu, M. & Tegene, Abebayehu, 2003. "Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," Staff General Research Papers 12256, Iowa State University, Department of Economics.
  2. John C. Bernard & Daria J. Bernard, 2007. "What Is It About Organic Milk? An Experimental Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 826-836.
  3. Jay Corrigan & Matthew Rousu, 2008. "Testing whether field auction experiments are demand revealing in practice," Framed Field Experiments 00161, The Field Experiments Website.
  4. Fox, John A & Hayes, Dermot J & Shogren, Jason F, 2002. " Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions," Journal of Risk and Uncertainty, Springer, vol. 24(1), pages 75-95, January.
  5. Shogren, Jason F. & Hayes, Dermot J., 1997. "Resolving Differences in Willingness to Pay and Willingness to Accept: Reply," Staff General Research Papers 1153, Iowa State University, Department of Economics.
  6. Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga Jr., Rodolfo M., 2008. "The role of reference prices in experimental auctions," Economics Letters, Elsevier, vol. 99(3), pages 446-448, June.
  7. Matthew C. Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2004. "Estimating the Public Value of Conflicting Information: The Case of Genetically Modified Foods," Land Economics, University of Wisconsin Press, vol. 80(1), pages 125-135.
  8. Frode Alfnes & Kyrre Rickertsen, 2003. "European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(2), pages 396-405.
  9. Jayson Lusk & T Feldkamp & T Schroeder, 2004. "Experimental auction procedure: Impact on valuation of quality differentiated goods," Artefactual Field Experiments 00097, The Field Experiments Website.
  10. Jay R. Corrigan & Matthew C. Rousu, 2006. "The Effect of Initial Endowments in Experimental Auctions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(2), pages 448-457.
  11. Shogren, Jason F. & Margolis, Michael & Koo, Cannon & List, John A., 2001. "A random nth-price auction," Journal of Economic Behavior & Organization, Elsevier, vol. 46(4), pages 409-421, December.
  12. Lusk,Jayson L. & Shogren,Jason F., 2007. "Experimental Auctions," Cambridge Books, Cambridge University Press, number 9780521855167, April.
  13. Nalley, Lawton Lanier & Hudson, Darren & Parkhurst, Gregory M., 2006. "Consistency of Consumer Valuation Under Different Information Sets: An Experimental Auction with Sweet Potatoes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(03), November.
  14. W. Bruce Traill, 2004. "Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(2), pages 179-204, June.
  15. Matthew Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2004. "Are United States Consumers Tolerant of Genetically Modified Foods?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(1), pages 19-31.
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