Consumer health protection and Information and Communication Technology

The environmental emergencies, the alimentary crisis, the increase of chronic illnesses, pushes the consumers to seek informative channels often also "virtual" as a reassurance for their own health, for the salubriousness of food and above all as a direct channel with the enterprises. For these last, then, it becomes fundamental to look at the information, to the virtual nets, and to the Information and Communication Technologies (ICTs) especially as powerful means of communication. Therefore, the work analyzes the role that the ICTs develop in the productive sector of ‘Mozzarella di Bufala Campana’, a particularly important product for the economy of the Region but in crisis because installed in a context of environmental emergencies that have seriously compromise the trust of the consumer, worried about the implications for the health. Particularly, the work proposes a survey both on the dairies that on the consumers with the purpose to appraise the propensity of the first ones to use Internet in their own strategies of web marketing and the importance of such tool, for the seconds, in presence of a situation of alarm for the health.