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Multi-level marketing of quality beekeeping products

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Author Info
Sabinina, Marina
Abstract

This paper goes through and analyses an example of one Russian beekeeping company which having chosen an unusual way of marketing its quality food products succeeded and now is coming to the European market.

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File URL: http://purl.umn.edu/7891
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Publisher Info
Paper provided by European Association of Agricultural Economists in its series 105th Seminar, March 8-10, 2007, Bologna, Italy with number 7891.

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Date of creation: 2007
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Handle: RePEc:ags:eaa105:7891

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Related research
Keywords: Russian company; beekeeping; multi-level marketing; Marketing;

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This page was last updated on 2009-12-11.

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