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The roles of geographical indications (PDO and PGI) on the internationalisation process of agro-food products

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  • Belletti, Giovanni
  • Burgassi, Tunia
  • Manco, Elisabetta
  • Marescotti, Andrea
  • Pacciani, Alessandro
  • Scaramuzzi, Silvia

Abstract

The purpose of this paper is to analyse the roles Geographical Indications (PDO and PGI) can play in the internationalisation process of some small-medium scale agri - food products from Tuscany (Italy). The analysis of the selected case studies highlighted among the driving motivations of firms for the use of PDO/PGIs on international markets both defensive roles (in particular for the function of defending from abuses in using geographical name), and offending roles against competitors (as in the case of product differentiation or exclusive right of benefiting from the reputation of origin). Besides, there is also a strictly commercial role in terms of giving an answer to the explicit request of certifications from customers. PDOs and PGIs can represent an internationalisation tool, although their effectiveness depends on several factors that rely on the characteristics of the product, of the production system (rate of fragmentation, organisation, role of collective organisations ) and of the firms in particular, as well as on the characteristics of the destination market.

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Bibliographic Info

Paper provided by European Association of Agricultural Economists in its series 105th Seminar, March 8-10, 2007, Bologna, Italy with number 7851.

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Date of creation: 2007
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Handle: RePEc:ags:eaa105:7851

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Related research

Keywords: Quality Food Products (QFPs); PDO and PGI; Small and Medium Enterprises (SMEs); Marketing strategies.; Agribusiness; International Relations/Trade;

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Cited by:
  1. Galli, Francesca & Carbone, Anna & Caswell, Julie A. & Sorrentino, Alessandro, 2011. "A Multi-Criteria Approach to Assessing PDOs/PGIs: An Italian Pilot Study," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3).
  2. Ohe, Yasuo & Ciani, Adriano, 2010. "Hedonic Pricing Evaluation on Agritourism Activity in Italy: Local Culture-based or Facility-based?," 116th Seminar, October 27-30, 2010, Parma, Italy 95210, European Association of Agricultural Economists.
  3. Thanasis Kizos & Hristos Vakoufaris, 2011. "What is the extent of short food supply chains in Greece? Evidence from the cheese supply chains in the North Aegean Region," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 9(1/2), pages 48-67.
  4. Teuber, Ramona, 2011. "Protecting Geographical Indications: Lessons learned from the Economic Literature," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 116081, European Association of Agricultural Economists.
  5. Nacka, Marina & Georgiev, Nenad & Dabovic Anastasovska, Jadranka, 2012. "The Economics Of Industrial Property Rights: Use Of Geographical Indications As A Marketing Strategy For Competitiveness Of Wine Sector In Republic Of Macedonia," 132nd Seminar, October 25-27, 2012, Skopje, Republic of Macedonia 139506, European Association of Agricultural Economists.
  6. Tauber, Ramona & Anders, Sven & Langinier, Corinne, 2011. "The Economics of Geographical Indications: Welfare Implications," Working Papers 103262, Structure and Performance of Agriculture and Agri-products Industry (SPAA).

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