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Processed Apple Product Marketing Analysis: Apple Juice and Cider

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  • Rowles, Kristin

Abstract

Apple juice and cider experienced rapid market growth in the U.S. during the past few decades, but now a mature market is established. The industry faces economic pressures created by the globalization of the market, and growers and processors across the industry are trying to adapt to new market conditions. The development of effective competitive strategies for this industry requires an understanding of industry trends, market conditions, consumer preferences, and the forces driving competition in the industry. The purpose of this paper is to provide apple growers and processors with information on the markets for apple juice and cider to support the analysis of marketing opportunities and the development of effective competitive strategies. This paper is issued as a part of a larger project focused on the processing apple industry. This paper will be supplemented with additional consumer marketing research findings in the final report for this project.

Suggested Citation

  • Rowles, Kristin, 2001. "Processed Apple Product Marketing Analysis: Apple Juice and Cider," Staff Papers 121124, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudasp:121124
    DOI: 10.22004/ag.econ.121124
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    File URL: https://ageconsearch.umn.edu/record/121124/files/Cornell%20SP%2001-01.pdf
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    Cited by:

    1. Rowles, Kristin & Henehan, Brian M. & White, Gerald B., 2001. "Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products," Staff Papers 121127, Cornell University, Department of Applied Economics and Management.

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    Keywords

    Agribusiness; Marketing;

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